DD: One thing that's a hallmark of all the companies that are in the EA Partners program is that the greatest indicator of future success is past success. It's not
necessarily carrying on with the same IP, but you carry on with the same creative people that were able to do it the last time. And that's the biggest indicator as we've looked across the industry of what will predict future success.
We're just extraordinarily excited to see what direction these guys go with regards to who they hire, the team that they collaborate with, and then the idea that that
team comes up with. Because past success will very much dictate future results.
Are you looking to set up shop in the same location you're in now or are you looking to relocate?
VZ: We don't have anything planned. The Valley area is kind of midpoint between where Jason and I both live. We'll battle it out. He'll try to push it closer to his
house, I'll try to push it closer to mine, and we'll see where we end up.
Any other plans for this new IP? Are you really looking for cross-media opportunities? Are you going to be more protective or more aggressive with your brand, say
relative to Call of Duty?
JW: I don't think we're specifically targeting a cross-media strategy. It's all about the game and making a culturally relevant big IP that people will enjoy and
really want to get involved with. And then, if later, it becomes something people want to make movies about or books, then that's something to talk about at the time.
For now, it's definitely all about the game. That's our focus.
There's a massive amount of fans of the Call of Duty franchise and, with Modern Warfare 2, it's grown even larger. How do you convince a lot of those fans to try what
you're going to work on next, when a lot of what they know isn't the developer, not to mention the people behind the developer, but really just the brand name?
DD: The news is that these guys are starting up a studio. There's exactly two of them. There's certainly a lot of things that we're gonna have to worry about between
now and when they actually ship their title. Right now, I think they're looking to get ahold of PG&E to turn some lights on somewhere. But as it relates to the longer
-term strategy, the magic comes from the magician. And these guys have proven to be incredibly strong magicians with a really good eye towards collaborating with other
really strong magicians, and then combined, they'll have a lot of magic come out of whatever they create.
And the interesting thing about fans is that people like brands, and people hang onto brands, but people know -- the industry, the world is so small right now, when
you create something special, people find it. There's nowhere to hide. And these guys certainly aren't going to be able to hide anywhere, and what they create is going
to be found by millions and millions of people. They do have a huge advantage in that they were the creators of that other franchise and people will find out where
they go next.