STX made the movie at a net $20M production cost in 29 days to accommodate Lopez’s schedule as she squeezed in the shoot prior to rehearsing for a concert tour. Helping to drive costs down were STX’s foreign sales output deals with their partners, which are estimated at $10M (the distributor handled distribution in the U.S. and the UK). Lopez bet on herself here, taking less pay upfront in exchange for a bigger back-end, which is estimated at $8M. STX spent $38M in P&A at specific female demographics. They responded, spending close to $105M in domestic ticket sales and $52.6M abroad. Hustlers became STX’s second highest-grossing movie worldwide at $157.5M, trailing only Bad Moms ($183.9M). The film poured off a net profit of $47M, a much needed hit for the mini-major.
为了配合JLo的排期,STX以29天工期2000万的成本赶制出此片。资金短缺的STX为了凑足制作和宣发成本,还以1000万美元卖出了大部分海外市场的发行权。此外,JLo通过降薪的方式换得分红,这次她算是赌对了。
STX花了3800万宣发,主要营销目标为女性群体。宣发相当成功,该片成为STX历史票房第二高,为濒临倒闭的STX算是打了一剂强心针